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How Social Marketing Works
comScore published a study called "The Power of Like" which has a nice chart to keep in mind when teaching brands the basics of social media marketing. I think this basic view works well, but any...
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You’re Doing It Wrong: 5 Ways to Do Sponsored Content Right
You’re Doing It Wrong: 5 Ways to Do Sponsored Content RightBy David Tokheim, Mar. 22, 2013 in Featured, Home Page, Point-of-View, Publishing, Storytelling, The Week in Venn, xoVainin Share28Our readers...
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Becoming a brand publisher with great content - Brito
Michael Brito does a great job driving urgency around the need for brands to start taking content creation seriously. A must read for every CMO and individual who is tasked with engaging current /...
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Becoming a brand publisher with great content - Brito
Michael Brito does a great job driving urgency around the need for brands to start taking content creation seriously. A must read for every CMO and individual who is tasked with engaging current /...
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